Power Marketing for Attorneys - 3 Audio CD
Set
Power Marketing for Attorneys is a 3 CD,
12 session audio series that talks about
how to market your personal injury law firm.
Although it was originally created a few
years back, it is still sold at outlets throughout
the country.
At the request of some of her customers/clients
Cindy is currently working on a companion
series, Power Marketing for Attorneys Volume
II. In the first series Cindy developed a
program of tactics and strategies designed
specifically to significantly increase the
bottom line. In Volume two Cindy will discuss
how such vast changes in technology have
signifigantly changed the industry and the
way we relate to and reach our customers.
About the author:
Cindy Speaker began her legal career in 1994
as the Marketing Director for a multi state
personal injury law firm headquartered in
Philadelphia, with additional offices in
New York City and Washington, DC and affiliates
nationwide.
In 1999 she authored the 3 hour audio CD
series "Power Marketing for Attorneys"
and as a result of that project she began
speaking to and consulting for PI firms throughout
the US. Cindy is best known for her statistical
analysis of the cost per call, cost per case
and conversion ratios associated with various
advertising strategies and case types. Through
her quantitative research she has been able
to project and predict return on investment
so that a law firm is equipped to make informed
decisions regarding the allocation of their
marketing budget and resources.
Cindy focuses her work primarily on marketing
strategies aimed at growing relationships,
leveraging technology and building systems.
Her ultimate goal for her clients is to help
them generate a consistent stream of referrals.
She travels and speaks to attorney groups
nationwide and is the President of Speaker
Media & Marketing. Cindy is also a marketing
advisor, coach and consultant to some of
the largest and most successful personal
injury law firms in the United States.
$449 on Amazon - received lots of very positive
reviews by Amazon buyers.